Zurich’s Pathé Open Air Fondue Cinema
Fondue, movies and winter magic under the stars - Zurich’s Pathé Open Air Fondue Cinema at the wonderfull Chäsalp. Six unforgettable weeks of taste and cinema combined
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Six unforgettable weeks of taste and cinema combined
Together with Chäsalp and Pathé Cinemas, we created a one-of-a-kind winter highlight in Zurich: the Pathé Open Air Fondue Cinema. For six weeks, guests experienced the perfect combination of film classics and new releases, paired with the cozy pleasure of authentic Swiss fondue – all under the sparkling winter sky. From creative concept, cinema spot and radio commercial, to social media campaigns, ticketing and full technical operations – everything came from one source: Imaculix. A magical fusion of cinema, food and atmosphere that turned cold nights into unforgettable memories.
Behind the scenes of our outdoor cinema
The making of a cozy night with fondue and films
Client
Pathé Cinemas
Objective
Build the unique event concept, branding, and all creative assets
Creating multi-channel campaigns and manage ticketing
Deliver full technical setup and seamless coordination with Chäsalp for the fondue experience