The Gentleman Driver with Lewis Hamilton and Nico Rosberg
The Gentleman Driver - speed, style and stars unite
IWC’s global campaign brought 70+ brand ambassadors together to pick their driver - Lewis Hamilton or Nico Rosberg - in a thrilling, fun-filled race across the world’s most iconic cities. Over 400 million views prove: passion meets precision.
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The Gentleman Driver – A Global IWC campaign with Lewis Hamilton & Nico Rosberg
In a high-speed influencer campaign, IWC brought together over 70 global brand ambassadors - from Adriana Lima and Cate Blanchett to Zhang Ruoyun and James Marsden - to choose their "Gentleman Driver": Lewis Hamilton or Nico Rosberg. Shot in iconic cities like Singapore, Rome, and Los Angeles, the clips feature humorous twists as the F1 legends hit the accelerator. Seamlessly produced using green screen technology, the campaign reached over 400 million views worldwide.
Behind the scenes, beyond the speed
From green screens to global stars - here’s how The Gentleman Driver came to life.
Client
IWC Schaffhausen
Photos by Daniel Bolliger
Objective
Idea, concept and project development
Full-service agency production
Global production
Filming and special effects
Sound design
Mastering and final deliveries multiple formats