World first LED screen by Samsung
We carried out the world’s first installation of an LED cinema screen. ONYX is the revolution. After 125 years of projection, finally LED. Unbelievable quality. Invented by Samsung Korea. Imaculix was entrusted not only with the first worldwide installation at Arena Cinemas but also with the global branding, development, cinema suitability for Samsung Electronics Korea, the creation of the name ONYX and all videos and marketing elements.
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ONYX Cinema LED
We carried out the world’s first installation of an LED cinema screen. ONYX is the revolution. After 125 years of projection, finally LED. Unbelievable quality. Invented by Samsung Korea. Imaculix was entrusted not only with the first worldwide installation at Arena Cinemas but also with the global branding, development, cinema suitability for Samsung Electronics Korea, the creation of the name ONYX and all videos and marketing elements.
Client
Samsung Electronics Korea
Objective
Install world’s first Samsung ONYX screen
Deliver immersive cinematic experience
Rebuild cinema in record time
Global branding concept and production for ONYX cinema led.