Hamilton campaign shooting in Barcelona
A high-speed shoot with Formula 1 legend Lewis Hamilton and the iconic Mercedes Silver Arrow for IWC Schaffhausen - captured by Daniel Bolliger in just 30 minutes on the racetrack in Barcelona. Styled by Hugo Boss, created for global campaign use.
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Time, speed and style
We had the pleasure of once again contributing our creative vision for the prestigious luxury watch brand IWC Schaffhausen: an editorial and campaign shoot for global use. Formula 1 champion Lewis Hamilton, styled by Hugo Boss and the iconic Mercedes Silver Arrow were strikingly captured by our creative director and photographer Daniel Bolliger on the racetrack in Barcelona - all within just 30 minutes, as the cinematic commercial was being filmed simultaneously.
Client
IWC Schaffhausen
Photos by Daniel Bolliger
Objective
Capture the essence of speed and sophistication
Photography and Digital Retouching
Strengthen IWC Schaffhausen’s global presence
Blend style and performance in a visual narrative